Keep warm in luxurious Origin Assured fur as Britain faces one of the coldest
winters in 100 years

Wearing fur will keep you warm and stylish this winter. With temperatures freezing, the Met Office
have just confirmed that December was the coldest in Britain since 1995 and newspapers are
reporting that we are facing one of the coldest winters in 100 years.


Fur not only keeps you warm, but as a natural material allows the body to breathe, keeping you
comfortable, no matter what the weather is’
Soft, sensual and enveloping, nothing compares with the feeling of wearing fur. And with today's new
techniques, furs have never been more versatile or lightweight.


There are plenty of garments and accessories around to suit all tastes. Don’t forget to ask for the
Origin Assured (OA™) label.


An increasing number of today’s consumers want assurance that the products they buy originate
from responsible sustainable sources. For example, Fairtrade coffee or organic products. The fur
industry has introduced the Origin Assured initiative in line with this consumer trend.
The OA™ label gives consumers information about the origin of the fur they are buying. It is an
assurance that the fur has come from a country where national or local welfare regulations or
standards governing fur production are in force.
Only fur from approved species sourced from approved countries which is sold through participating
auction houses and is independently monitored is entitled to carry the OA™ mark.

Socio-Economics and History

The traditional way of life of many aboriginal Canadians, Alaskans, ‘Cajun’ Louisianans, Siberians, Namibians and Afghans involves hunting, fishing, trapping or herding.

Fur gives these people the possibility of maintaining and reinforcing their traditional lifestyle and cultural values. Fur also contributes to many economies in different parts of the world. Find out some facts and figures about this and the important role fur production, manufacturing or retailing plays in these communities.

Fur has a very long history and has always been valued for its warmth and protective qualities. Learn more about the history of fur fashion from its earliest beginnings and how it has developed right up to the present day.